Tuesday, April 15, 2014

How to Make Your Business Successful

When it comes to running a business I believe most people surround themselves with like-minded people or people with very similar traits.  Whether you are a group of hyper intelligent people, charismatic people persons or tenacious business men all can benefit from one simple principle.  This principal is diversity.  All people seeking to enter into the commercial sector should seek to find a working balance of mavens, connectors, and salesmen.  Companies who find this balance are more often than not the companies who find success.
              A good company needs a healthy balance of mavens.  These are the know it all’s.  They are smart; they keep up to date with the latest technology and constantly learning.  Mavens are important because they are the ones who improve the working technology of the office.  More importantly, Mavens are the ones who provide the greatest boost to the quality of your product or service.  Companies who fail to accumulate Mavens tend to suffer as they become out dated.
              Just as important as having people with the know-how, it is important to have connectors with the know-who.  Connectors know everyone and more importantly they know the right people.  They are the ones you want on your side.  They can bring in talent, investor and endorsers.  It doesn't matter how brilliant you product or idea is if you can get other people to join you and support your endeavor.  Companies who fail to find connectors more often or not are lost in the mix.

              Now that you have the smarts and the support, it’s time to sell your product or service.  This should be easy right?  You have a brilliant product and all the backing you’ll need, they product should sell itself.  False, this is where 90% of businesses fail.  Salesmen are tenuous and they know how to get the word out and how to get people to pull out their wallets.  Salesmen with the combined efforts of the mavens and the connectors will proved to be beneficial to any company who find the right balance.


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