When it comes to
running a business I believe most people surround themselves with like-minded
people or people with very similar traits.
Whether you are a group of hyper intelligent people, charismatic people
persons or tenacious business men all can benefit from one simple
principle. This principal is
diversity. All people seeking to enter
into the commercial sector should seek to find a working balance of mavens,
connectors, and salesmen. Companies who
find this balance are more often than not the companies who find success.
A
good company needs a healthy balance of mavens.
These are the know it all’s. They
are smart; they keep up to date with the latest technology and constantly
learning. Mavens are important because they
are the ones who improve the working technology of the office. More importantly, Mavens are the ones who
provide the greatest boost to the quality of your product or service. Companies who fail to accumulate Mavens tend
to suffer as they become out dated.
Just
as important as having people with the know-how, it is important to have
connectors with the know-who. Connectors
know everyone and more importantly they know the right people. They are the ones you want on your side. They can bring in talent, investor and
endorsers. It doesn't matter how brilliant
you product or idea is if you can get other people to join you and support your
endeavor. Companies who fail to find
connectors more often or not are lost in the mix.
Now
that you have the smarts and the support, it’s time to sell your product or
service. This should be easy right? You have a brilliant product and all the backing
you’ll need, they product should sell itself.
False, this is where 90% of businesses fail. Salesmen are tenuous and they know how to get
the word out and how to get people to pull out their wallets. Salesmen with the combined efforts of the
mavens and the connectors will proved to be beneficial to any company who find
the right balance.