World War OS

Linux, considered by some to be the holy grail of OS.  However if you ask you next door neighbor if they have Linux installed on their computer, would they even know what Linux is?  Why is it that this free software, that is far superior to Windows or Mac, is not a common household name?  The free software movement was initiated by programmers who wanted freedom.  They created a culture of editing and sharing their source code.  However revolutionary this concept may be, the general public does not fit those parameters.  Linux will never dominated the industry because they aren't in the business of spoon feeding their customers.  This is probably intentional, but the very thing that sets them apart is what holds them back from being the biggest name in operating systems.